Top Instagram Influencers in Dubai, UAE - 2025
- Posted On : 2024-09-05
With an average daily time spent using social media of 2 hours and 58 minutes, Instagram is ranked as the third most-used social media platform in the UAE, with over 5.28 million active users. Well, the UAE is a country that knows no limits, and is at its peak in the digital world, especially when it comes to Instagram.
This high level of use naturally draws in content creators. They see Instagram as an open stage to share their content, be it to entertain, educate, or inform. With so many active users, it makes sense that creators want to be part of the action.
To that matter, Dubai Instagram influencers have built a community in their specific industry niches. From Emirati influencers with a fashion niche inspiring people on how to style a dress to Emirati influencers with a beauty niche posting complete makeup tutorials, these influencers have paved the way between Dubai’s vibrant lifestyle and UAE’s cultural beauty.
This gives brands in the UAE a seizable opportunity to capitalise on the influencers’ already established audiences and in a digital arena as busy as that in the UAE, brands really do need to think fast.
But why this urgency?
Because if brands don’t move quickly to collaborate with these top Instagram influencers in Dubai, they risk missing out on a lucrative way to reach potential customers. Plus, the competition is not helping. Other brands are likely eyeing the same opportunities, so acting quickly can make all the difference in standing out and gaining an edge in the market.
On top of that, according to Global Media Insights, almost 30% of people state that their primary reason for using social media platforms is to find products to purchase. This gives brands in the UAE an upper hand to tap into consumers’ interests using famous Instagram influencers in Dubai.
This means brands need top Instagrammers in UAE, which brings us to our blog's core topic.
After thorough research and review, the best influencer marketing agency in Dubai has compiled a list of the top influencers in UAE. While there are n numbers of influencers in the UAE, we believe these 10 to be at the top.
Top Instagram Influencers in Middle East - 2025
Content
- Noor Stars
- Asmaa Ibraheem
- Ghaith Marwan
- Abduroziq
- Afrae Es-satte
- Ahmed Hossam
- Leyla Brunton
- Jumana Abdu Rahman
- Azza Zarour
- Reem Khabbazeh
Let’s get to know each of them in more detail.
1. Noor Stars
USP:
Noor is one of the few influencers in the UAE who was featured in the Forbes 30 Under 30 in 2024.
About the Creator:
Noor is one of the top influencers on Instagram in UAE, showcasing her luxurious lifestyle, her passion for fashion, and her love for travelling. Having recently travelled to places like Switzerland, France, and the UK, she shares her travel diaries and posts pictures of herself as well as the place to inform the audience.
Noor also hosts a podcast called Stars Podcast, where she invites guests and talks about everyday relatable topics in an unfiltered way. Some of the brands she recently collaborated with are Patek Philippe, NEO MIRAE, La Roche-Posay, Benefit Cosmetics, and Kiehl’s.
2. Asmaa Ibraheem
USP:
Asmaa, an influencer as well as a presenter in the UAE, was awarded The Falcon of the Year by the Distinctive International Arab Festivals Award (DIAFA) in November 2023.
About the Creator:
Asmaa Ibraheem, one of the most famous Instagram influencers in Middle East, is known for her luxury lifestyle and fashion that keeps inspiring her audience. She usually also posts travel content wherein she recently travelled to places like Egypt and France.
Some of her recent collaborations were with Egypt Tourism and Chanel. Asmaa gets invited to a lot of high-end events. Some of the recent ones are the Dior Fashion Week 2024 in Paris, Milan Fashion Week 2024 by Roberto Cavalli, and the Dolce & Gabbana X Ounass event in Dubai.
3. Ghaith Marwan
USP:
Ghaith is one of the rare influencers in Dubai who is involved in various niches like travel, family, entertainment, sports, and challenges, overall making him a versatile influencer in the Emirates.
About the Creator:
Ghaith is one of the top Instagram influencers in UAE when it comes to travelling. He posts stories about his travel experiences in different countries like Seychelles, Switzerland, Italy, Maldives, France, Jordan, Turkey, Oman, Thailand, and many more.
Along with his interest in travelling, Ghaith also likes to post funny videos with his wife, Sara Aalwari, entertaining his audience and making content more personal. Some of the brands he has recently collaborated with are Styled by Dubai, Global Village, Noon, Disney, Huawei, ALDO, Tamara, and Fenty Beauty.
4. Abduroziq
USP:
Abduroziq is one of the few Emirati influencers, whose followers are not only limited to the UAE but also consist of people from different countries like Russia, Tajikistan, the US, Brazil, India, and more.
About the Creator:
Abduroziq, one of the best influencers on Instagram in UAE, is the ambassador of the World Boxing Council. Initially, he gained fame after participating as a contestant in a country-famous Indian reality show, Bigg Boss Season 16. Additionally, he has acted in Bollywood movies and taken part in more Indian reality shows.
Some of the brands he recently worked with are Boat, Social Knockout, Wow Hydrate, WBC Boxing, etc. On his Instagram, he often posts humorous reels and shorts about everyday life, taking a unique take on life. His core interest, along with comedy and acting, also lies in shopping, sports, cars & motorbikes, and pets.
5. Afrae Es-satte
USP:
Afrae Es-satte, the leading Instagram influencer in Dubai, won The Family Creator of the Year Award from TikTok MENA in 2022.
About the Creator:
The Emirati influencer’s most of the content on Instagram revolves around her family- her husband and son. She also adds a touch of humour to her videos. Apart from this, Afrae Es-satte also sometimes posts makeup tutorials and Get Ready with Me (GRWM) videos.
Some of the brands she recently collaborated with are Cilek Maroc, Ist-Healthcare Center, Sheglam, Vichy Laboratories, etc. In her recent collaboration with Cilek Maroc, she posted a fun and informative video with her son, receiving 3.3 million views and 120k engagements.
6. Ahmed Hossam
USP:
With a deep love for entertainment, Ahmed presents humorous skits and comedy videos to keep his audience entertained and engaged.
About the Creator:
Ahmed Hossam is one of the top Instagram influencers in Dubai, with a niche in the entertainment industry. He usually posts comedy skits, mocks viral videos, and entertains by making jokes on relatable and everyday topics, ultimately keeping his audience entertained and hooked for the upcoming one.
Ahmed recently collaborated with a couple of brands, Turkish Airlines and Royal Caribbean Cruise. Fascinatingly enough, Ahmed not only has followers from the UAE but also from places like Egypt. Henceforth, brands looking to tap into audiences from different countries might find Ahmed the perfect influencer.
7. Leyla Brunton
USP:
Leyla, one of the best influencers in Dubai, was awarded the Outstanding Luxury Lifestyle Influencer Award of the Year 2024 at the Mastermind Awards 2024.
About the Creator:
Leyla Brunton is best known for her luxury lifestyle in the UAE. The creator’s interests include luxury goods, cars, art & design, designer clothes, high-end shoes, handbags & accessories.
Some of the brands she recently partnered with are Huda Beauty, Paramount Hotel, Crush Beauty Salon, and Chanel. She was invited to the launch of the summer blush filter of Huda Beauty, for which she created engaging content and posted it on her Instagram handle.
8. Jumana Abdu Rahman
USP:
With almost 6 million followers, Jumana was listed among the powerful 100 Malayalees in Dubai in July 2024.
About the Creator:
Amongst our top 10 Instagram influencers in the UAE, Jumana comes in the 10th position. She is an Indian-origin influencer, content creator and actress. Jumana has worked in several Indian music videos, including a famous one called "Nazar Na Lag Jaye" and Sidhu Moose Wala's "GOAT."
Some of the brands she recently worked with are Royal Furniture, Visit Macau, Asus, and American Tourister X Chupa Chups. Jumana is also a fan of high-end cars like Lexus and BMW, showcasing her luxury lifestyle in the Arab Emirates.
9. Azza Zarour
USP:
Along with being a lifestyle creator, Azza is also a singer, actress and YouTuber in the Arab Emirates.
About the Creator:
Azza Zarour is one of the most influential personalities in the UAE, known for her interest in family-related content starring her husband and her son and lifestyle content. Azza also showcases the events she gets invited to, the most recent one being the Dior night event.
Some of the brands she recently partnered with are MOFT, Pan Home UAE, Signal Toothpaste, and HONOR. In collaboration with Signal Toothpaste, Azza posted a reel that received 1.7 million views and 85k engagements.
10. Reem Khabbazeh
USP:
Reem Khabbazeh, a famous Instagram influencer in the UAE who creates content around beauty, luxury and travel content.
About the Creator:
Reem Khabbazeh’s love for travelling and fashion shows on her posts on Instagram. Recently, she travelled to countries like Lebanon, Greece, and France and shared her journey and experience with her followers, ultimately showcasing her luxury lifestyle.
Some of the brands she recently worked with are Charlotte Tilbury, Laloge, and Prada. Reem also attended the Cannes Film Festival in Paris in the year 2019, 2022 and 2024. She also won the Most Influential Social Personality of the Middle East Award at the sixth annual WIBA Awards.
Wrapping Up
As we have reached the conclusion, we have learned about the top 10 Instagram influencers in the UAE, their interest, their niche content and audiences and some of the brands they have recently worked with.
These top 10 influencers in the UAE have cracked the code of keeping their audiences engaged and hooked for upcoming content, making them feel valued, fulfilled and satisfied for content.